We are excited to release another podcast to our HSA Family. Max Keller is the owner of Savior Realty and a rising star. A former math teacher and father of 6, Max has incredibly valuable lessons to share about leverage and growing a new business very rapidly.
Topics Featured Include:
- The Do’s and Don’s of Fix & Flips
- How to surround yourself with good people and gain a quick education from their success
- The power of leverage in knowledge, business, and relationships
- Time management that allows you to get more done with less brain damage
- Updates on the Dallas, TX market
And Much More!
Forrest Bryant: All right, we’re recording. Three two one. Welcome to the High Speed Podcast. This is Forrest Bryant, I’m your host. And we’ve got Max Keller on the line today. Max, how are you today?
Max Keller: Feeling good.
Forrest Bryant: You’re pumped and ready.
Max Keller: Every day.
Forrest Bryant: And you sound really good, I like that mic. That’s a nice … you got a good, you got a face made for radio.
Max Keller: I got that a lot growing up. So I’m just gonna got with it.
Forrest Bryant: No, that’s good. No, sounds good. Max, I’m excited to have you on today. This is our public side of the podcast, and so we’re broadcasting out not only for our members and for our clients, but just to the podcasting world out there. So we may have some people that are listening that don’t know exactly what we do, but we’re really focused on freedom and legacy, and helping people get to where they want to get to. And we do that by helping them with their business, and their finances, and their family and the lifestyle. I know those are all really super important to you, so I’m excited about digging in there with you today. But before we do that, why don’t you tell our listeners a little bit about Max Keller?
Max Keller: Oh, great. Well, thank you. Once again, thanks for having this podcast, thanks for inviting me. I’m in Fort Worth Texas, and our company’s been around. We’re in year three. And what we do primarily is we have four streams. We do fix and flip real estate, single family homes. We have a remodeling company for people who are getting their houses ready to sell. We have a foundation company for people who are getting their houses ready to sell. And I have an academy or education business where I teach people how to do real estate work. So as far as me, I have kind of a varied background. I’m kind of a late bloomer. And the fact is that if you’re willing to put the time and the work in, and increase your skills and knowledge, it is at any time.
Max Keller: I’ve studied a lot of brain plasticity, and yeah we are eventually going, some of our skills are going to deteriorate as we get older, but sometimes it’s at the very end. And so I’m really of the firm belief, I kind of just grew up in a middle class, sometimes we struggled at times, background. But we were in a good area of town. So I saw some good examples of what to do. But I never really had the formula. I was always a little bit behind. I have a lot of learning disabilities so I struggled in school. When I did turn in work, it was amazing. Everybody was like, the teachers were like, wow, I wish you’d do this all the time. But I just struggled, I’m dyslexic, and I have ADHD. And I didn’t even know that at the time. I didn’t really let that limit me, I just wasn’t very successful at school like some of my friends, and I really wanted to be.
Max Keller: So I was good at selling things and talking to people. So in my senior year of high school, I got into a business club called DECA. Junior Achievement. I made it all the way to the national finals for presentation sales thing, and I was like, okay. Business I like, I think this is something I can be good at. I want to … I think everybody wants to be good at something, and they want to be exceptional at all areas of their life. I was just kind of floundering. I went to community college, I made very good grades. I got into UT Business School in Austin, which at the time was ranked fifth in the nation. And I would say 1000 to 1, people said there was no chance I’m ever gonna do that. And I did. I love to prove people wrong, it’s just my favorite thing to do.
Max Keller: So anyways, just fast forward, I went to UT Business School, but when I got there, there were kids like you and all of your friends that have been doing Pre-AP, GT, IB, for fifteen years, and they just trounced me. I mean, it was like the worst boxing match. It was like when Tonya Harding was boxing with Mike Tyson. It wasn’t even close. I couldn’t compete with those kids. And I was like well, this is not good. What am I gonna do. So I worked for some big companies, I worked for a Fortune 500 company, youngest senior financial analyst. All these things. And then I just really didn’t want to work in business, because it’s horrible. These big companies, it just wasn’t for me, and I didn’t really like doing financial stuff all day. I wanted to talk to some people. I don’t know, just very immature.
Max Keller: I just bless, my wife encouraged me to be a teacher. I’d been talking about it a long time but I couldn’t take the pay cut because it was a difference. But then when the time was right, she said, why don’t you try it? It’s now or never. I tried it, I was a high school math teacher for seven years. Coached football, basketball, and track. Got an award every year. Never was gonna leave teaching. It was like, the greatest. I’m still trying to figure out ways to go back, I loved it that much. I’ve never loved anything more than that, it was incredible. Helping the kids, I taught at a low income school, and I helped the kids who were struggling, and it was awesome. It’s magic. I’m going to one of their graduations next month. But, shorten it up here.
Max Keller: My friend got into real estate, he has a big family like me, and he bought a rental house. And this was July 2015. And he told me about it, and you know the way I am. I’m either on or off. I don’t have in between. So once I started studying it, I just went nuts, and then I found a mentor. I found a coach, I closed a deal within three weeks, made 16K. And then I joined a master mind, joined another master mind, quit my job. It’s been great. I love it. I mean, it’s a true testament that if you are just motivated, you can pretty much change anything you want to change. If I can change … I’m bumping it up to two books a week, that’s how focused I am on reading right now. And I’m dyslexic. So I don’t read as fast as other people. Mark Cuban gets on a blog, he goes, “You know, I read a book, you know, a book takes me four hours.” Not me.
Max Keller: But I’m not making an excuse, I’m just gonna have to put more time in. So, yeah, I’m just on this real estate journal. Met great people, your organization’s unbelievable. People, if you’re listening and you haven’t checked out Forrest’s organization, there are not many like it. Trust me, I’ve been to a lot of places. There are not many places like it. So, I’m just blessed that we’re friends, and that I can add value to your audience today, and share stories and stuff.
Forrest Bryant: Well. Max, I appreciate you sharing that, and I’ve known you for quite a while now. I remember the first time I met you, and I was just really impressed with you, just love your story. Tell, while we’re still kind of talking about the Max show here, you’ve got a special family, too. Why don’t you mention that.
Max Keller: Well, they’re great. It’s a lot of prayers, it’s a lot of blessings. But I taught at a junior high, it was 7th, 8th, and 9th grade. So when I was coaching, they didn’t think I was smart, because I was a coach. So they only gave me 7th grade, because the high grade you teach the smarter you are. There’s a pecking order and everything, and it’s totally ludicrous. And we all get paid the same. It’s the weirdest place, education. Public school’s so weird. But I’ve got a special family. I’ve got special amounts of patience. God gave me a lot of patience, and my wife was a junior high middle school teacher also. And so we have a lot of patience and God blessed us with, we have five daughters. Which is not how I thought it was gonna go. The first baby, I thought it was a boy because all my family, they have big families.
Max Keller: You know, we’re Catholic, just in case people are wondering. And so, they have big families. The first one’s always a boy! And it wasn’t a boy and I was so confused. Then the next one was a girl, the next one’s a girl. And now, we’re having a boy in three weeks. So we’ll have six children, five girls and a baby boy.
Forrest Bryant: Wow. God bless you my friend, God bless you.
Max Keller: Thank you, I appreciate that. It is a blessing. A lot of people think it’s a curse, and a burden, and it might be for them. But we like it, and they’re just great. So this is what I need to be doing, and I’m thankful for the opportunities and real estate. And I remember when I met you, and you were presenting, and I could not believe. If I remember, I went first. And you went right after me. And I couldn’t believe when you stopped your presentation and you said a few nice things about me, I was thinking, “I can’t believe this guy’s giving me the time of day!” I’m just getting started. I hadn’t really done that much, I’ve still got a long way to go.
Max Keller: And when you told me that, I was like … I remember I went home, I told my wife, “This guy Forrest, he was mentioning me!” You’re a big deal, man, people who don’t know you, you’re very approachable. But, you know a lot of stuff. So I appreciate the kind words, I appreciate the relationship, and we’re just growing together.
Forrest Bryant: Aw, thanks man. That’s good stuff. So before we move on, I want to just comment on your math background. I want you to kind of tie that in, I know the way that your brain works, which is scary. And it’s amazing what you do, and how you take that business and that math background and you apply it to what you’re doing now. So just comment on that, just a little bit.
Max Keller: Sure. Well, growing, I had an interesting upbringing. And my dad is very, very, very, very, smart. Very smart. One of the smartest people I’ve ever met. He graduated number three in his class from a prestigious private school, full college scholarship, doctor track, the whole deal. There were some road bumps, but he’s still very smart. And so growing up, we played a lot of war games, where there was a lot of mathematical equations, there were these games where … people don’t play these, but they were on a big table, and he had all these little pieces, and there was all these numbers you had to add up. And there was defense points, and offense points. We played a lot of chess growing up.
Max Keller: We did a lot of memorization growing up, so we would memorize facts, we would do multiplication games. We would do math games in our head. That’s what we did for entertainment, and so I would say, if you came to my neighborhood you wouldn’t think that was going on inside the house. But it was. And my mom’s very smart too. She’s a nurse, she had to work harder. But they taught me some really, really good principles and I’ve just been good at math. I won’t say I’m some sort of calculus, when you start getting real theoretical. But you know, the math we use in finance and real estate, not really that complicated. And so my gift for … I don’t even know, I just read this book, “Talent is Overrated”, I don’t even know if we have gifts anymore.
Max Keller: It’s a great book. But the point is that the skill that I have developed by deliberate practice and focus, is just doing math in my head pretty quickly. I mean, I don’t use a calculator very much. Sometimes I do, just to check, but it’s always right. I have some other tricks I’ll have to share for another podcast, because I don’t want everybody thinking I’m crazy. The point is, is that this business. I’ve put this one the list here. When people talk about fixing houses, fix and flip houses, they’re doing investment deals, they’re thinking about rentals, they want to buy an apartment complex. Let me give you a magic tip, then you can hang out now if you want.
Max Keller: Now, don’t. But this is pretty much it. If you buy the house correctly at the beginning, you’re building a lot of cushion. So if they say Max, what’s the key to your success? How do you use math? Buying correctly. I’m going out to buy a house today, I told the guy. 120,521. If it’s 120,522, I’m not buying it. And I never, never, never bend on that. And if you do that, it just builds in so much. It builds in a safety net against market risk, against rehab mistakes, tenant damage, tax liens. So I just say, focus on math, the numbers don’t lie. Don’t get emotional about this stuff.
Forrest Bryant: Good stuff, good stuff. So we could go a lot of different directions, max. This is a business, and real estate, and time management. Those are a lot of the buzz words that we use. Let’s go into real estate first. And let’s talk about your business, and maybe if we’ve got listeners that are … maybe we’ve got some people that want to get into fix and flipping, or maybe they’re a physician or dentist and they want to … you know. They’re early, or rookie, real estate investors. Just tell us a little bit about your business, and the fix and flip business, and we can tie it into your market a little bit. Go there for me.
Max Keller: I think knowledge and character are the two most important things. And I’m in a constant acquisition to acquire more knowledge. As I acquire more knowledge on my industry, I can make connections faster and put connections together that other people can’t do who don’t have the knowledge. And then character. I would say character pretty much never changes. Or maybe you could make it better? But there’s kind of a base line of where you’re at at this point. So I would just recommend to people who are thinking about getting into fix and flip real estate, is knowledge and partner with people who have character. And the same thing with people who want to invest. Because the relationships that you have are going to be far more important than the actual deals that you have access to. By far.
Max Keller: And so I would just, what’s helped us. We’ve probably flipped about … I honestly don’t even know. I think around 50 or 60 closings. Homes that we’ve done. Every one we’ve gotten better, and the reason is because we are focused on getting better. So getting better in anything that we do is universal. It’s acquisition of specific knowledge, it’s deliberate practice in that area. And then it’s partnering with the right people who can help you. And so that’s what I’ve done in my business. For fix and flips here in Dallas Fort Worth. The houses are getting very expensive, every part of the market cycle there’s challenges, but there’s opportunities. So if you just focus on the numbers, and you keep acquiring knowledge. But I can’t read four or five hours a day in real estate and personal development books, and four or five hours a day in dentistry. I just can’t do it.
Max Keller: So I’m gonna need somebody else to take care of my mouth, and I need to take care of my real estate. So you just … I also think there’s a lot of value in identifying people who have true mastery of their skill. And mastery takes time. I do not have mastery. I’m developing mastery. It takes time. So I would just recommend to people who are listening to find people who have good character and either have mastery or are developing mastery.
Forrest Bryant: And I’ll lay on top of that, just the concept of leverage. And you’ve been a good steward of that, and I’ve seen you do that with the groups that you, the people that you hang around. The education that you gain. And looking at how you not only leverage relationships and knowledge, but also human capital. And the leverage is not always about the actual money. Sometimes it’s about the human capital, the finance, or just the knowledge. I’ve seen you do that, and I’ve seen you grow leaps and bounds in the time I’ve known you by utilizing this principle.
Max Keller: Yes.
Forrest Bryant: What about … you mentioned Dallas, so tell us a little bit about. Tell our listeners, I know a little bit about it, but let’s tell our listeners a little bit. What’s going on in Dallas right now?
Max Keller: Well you know, people use the word “hot”, which doesn’t mean anything. So I won’t use that word, because it doesn’t make any sense. I mean, temperature? What are you even talking about? What do you do with that? When people tell me stuff, I want them to tell me things that I can create some action around. And so in Dallas, the inventory is low, and the days on market are very low. The demand for housing is extremely high. The average sales price is at an all time high. I believe it’s up to, in our county, $264,000. It is becoming less affordable to live here, but it still is affordable.
Max Keller: We have an incredible amount of migration coming from other states, and especially California. As 300 families are moving to the Dallas Fort Worth metroplex of six million people daily. So 400 families daily. There’s not enough housing. Prices of land are going up. The prices of labor have gone up. So people can’t push out enough single family houses to keep up. So we’re building a lot of apartments here. Everybody and their brother and law wants to get into real estate, which is why you know we’re getting pretty high in the cycle. And so, I went to the car dealership and three people said they want to get into it.
Max Keller: I was like, you know, you’re not going to be able to compete with me. Okay. If you had started two or three years ago, you’d have a lot better chance. Now you still could. But I tell people, it is the hardest time. Doesn’t mean you can’t do it. So, deals are really really thin. What wholesalers and people who sell homes in our area to investors do, is they manipulate the math to make the deal look a lot better than it really is. So whether it’s accidentally due to lack of knowledge, or purposely, I don’t know their intention. But I see the numbers, they’re not right.
Max Keller: The [inaudible 00:18:19] are too low, the ARV and the rents are too high. People don’t find out until after they buy and then they’re stuck with it. And then they start rationalizing and say, well, I’m a long term investor. So, that’s just in a nutshell about Dallas. A lot of growth, a lot of building. Texas is a very advantageous state for businesses. We don’t have a state income tax. There’s a slush fund that we get from … some of these states are kind of like Alabama football. It’s like self-fulfilling prophecies.
Max Keller: When you say you’re the best of all time, everybody wants to go there. And then when you’re terrible, it’s hard to get anybody. And Texas has been taking a lot of, cannibalizing a lot businesses from the east and west coast, from the higher cost of living. Since J.C. Penney’s relocated here in the 80s, and probably before that. I was born in 1980, so. I mean, I do study, but. That’s first hand. So it’s advantageous market, people are moving here, and they have a slush fund to give businesses everything they want. So. I don’t know what else to say.
Forrest Bryant: So, we could probably take that and if we wanted to generalize, obviously we know there’s … every market, every local market, has its own individual flavor and spin. But if we wanted to generalize a little bit, we could say, because I’ve talked to a lot of real estate people across the U.S., and I think we could generalize and we could say that those things that you mentioned are happening in a lot of markets. We hear that it’s harder to find good deals, that the prices are going up, that the margins are getting thinner. So how are you battling those in your market? What types of techniques can you share for other real estate … for investors and boots on the ground real estate pros?
Max Keller: Well right now, it’s just out-hustle. So nobody can work harder than me, and if they think they can, I challenge them. And they don’t want to do it. So like I’m driving to a house to look at at 4:45 tonight, then I’m swinging up to a REI club in north part of town, which I mean. This city is spread out. And I won’t get home til 10 o’clock. And I stayed up til 6 AM reading and I took a four hour nap. So nobody’s going to be able to beat that. So right now it’s hustle. I mean, I leverage human capital by partnering with wholesalers. Because their efforts multiplied by 20 or 30 of those, good relationships. I can’t out hustle 20 or 30 people. I’ve been in a lot of fights but I can barely win the one on ones. I look like a Jerry Seinfeld impersonator. I look like I should work at a bank. I don’t look like a UFC fighter. So, if I can barely win the one on ones, I can’t imagine twenty to one.
Max Keller: So I don’t try to fight it. I partner with people, I cut them in on the deal. What I found is, is you make other people money, they’ll be your friend and they’ll give you what you want. And it’s all about having a long term focus and a vision. So the relationship is more important to me than making a lot of money right now. I mean, we do some direct mail, obviously. Targeted direct mail. That still works. Our brand, we donate $250 to the church or charity of our customer’s choice. So that resonates with some folks that are into social causes like we are. But … there’s really nothing that complicated. Last year we ran about 17 different types of marketing, at a cost of $76,000. And we calculated the return on marketing investment for each one of those. Six of them stood out, so we’re just repeating those.
Max Keller: I will say that a lot of people are online. And traffic from online is really segmented too, people are on Google and they’re on Facebook. There’s niche markets that are in other places. For us right now, it’s kind of … our focus is sort of switching strategies. So our idea is that, we’re still fixing and flipping real estate, but we’re also looking for ways that we can take these homes that we’re buying at a higher price and repurposing them to generate more money. In ways that require more work, which people don’t want to do. Which results in less competition within in our own market.
Forrest Bryant: That’s great stuff. You kind of got into the marketing there for a little bit, but let me just give a followup question on that. So, in today’s environment, what type of … you mentioned Google and Facebook is now the gorillas for the demographics that most people depend. And I’m talking, in general, whether it’s a dentist, or it’s a physician, or if it’s a real estate fix and flipper. What do you see working really good out there right now, and what’s a good … what’re some good return on investment marketing dollars that can be spent?
Max Keller: The highest return on investment program by far, hands down, is referrals. 100% of your focus should be on referrals in your business before you do any other types of marketing. If you’re not 100% maxing out referrals, then you don’t know what you’re doing when it comes to marketing. And the reason for that is because referrals have the highest conversion rate, and they have the shortest cash conversion cycle. So you can take a referral, and it’s almost 100% your job to mess it up. And the trust factor’s already there. It’s people they know, like, and trust. So by using transferred credibility, i.e. one of your patients who already trust you.
Max Keller: They say, I trust Dr. Bryant, I would go with him no matter what. And it’s like a done deal. Because I already know, like, and trust your patient, and now you’re borrowing that. So where I see me, well we’re not anymore because we’re focused on it big time. Where I see a lot of my friends making miscues, which is a lot easier to see other people’s mistakes than your own, and that’s a fact, and there’s actually nothing wrong with that. So help your friends. If you’re listening to this, go sit and watch their business and see how their referral program is. Become an expert in it.
Max Keller: I’ve got a really good book about it called, “The Seven Levels of Relationships”, and it talks about how to build a referral based business. Which a lot of people is like, oh, that’s hokey, that’s old fashioned, just use your … just pull a bunch of lists and send a bunch of stuff to strangers. And that does work, but referrals is the number one. So we’re focused on referrals and how we’re doing that, is we are systematically following up with everybody, and we have everybody that we contact with on a two year lifecycle.
Max Keller: And for two years, we’re doing different followup campaigns. And you know where I learned all that from? A guy who’s slaying it on the … what do they call it, a mortgage originator? Somebody who gets mortgages? And he told me about how, when they do a mortgage, he sends a fruit basket, and then six months later, he sends a fruit cake. I guess they like fruit, you know. And then he does this, and then he does that. I’m like, wow, we’re not doing anything like that. You guys are geniuses. So take other people’s ideas, you don’t have to come up with them on your own.
Forrest Bryant: That’s great stuff.
Max Keller: Referrals.
Forrest Bryant: Good stuff, Max. So we hadn’t even talked about time management yet, and I know this is a particular area of interest and research for you. And I know I’ve heard you share and been through your exercise in pairing up your priorities with where you actually spend your time. So share with our listeners a little bit about how you manage your time, and how you get so much done. Share with them a little bit how they can be better time managers.
Max Keller: Cool. Well, I wrote down three things. So the first one is the 80/20 rule. Which if you haven’t read that book, please do. The 80% rule. And 168. Those are kind of the three number-ish things that we’re talking about here. Strings, or whatever. So the 80/20 rules is basically write down everything that you do, in your day, and 80% of the outcomes, the desired outcomes that you’re looking for, and whatever it is that you do, come from 20% of your efforts. If I have that right. So a lot of the stuff we do, is not really doing anything. It’s returning at a much lower rate of return. So how can I get rid of that stuff, just eliminate it’s the first thing we should do. Then delegate it. Which is the 80% rule. But how can I get that off my plate and do more of that? Because that is the best, if I’m trading time for dollars, and I want my efforts to be as valuable as possible, then I have to identify what those things are and do more of them. It’s just that simple.
Max Keller: The 80% rule means that if you delegate, and somebody can do the job 80% or better than you, then delegate it. I mean if somebody can’t even do it, then of course not. But if you make some training videos, you write it down, you don’t change their job every single day. You’re gonna be able to get somebody for 80% and that’s the 80% rule. And 168 is how many hours we have in a week. It’s finite. And if we go, when we die, which will happen for all of us. And we work backwards. If we knew what that date was, and we work backwards, there’s a timer and it’s clicking and I’m looking at it every day. That’s all I think about besides market downturns. All I think about is death and market downturns! I’m the most positive guy you’ve ever had on the show.
Max Keller: But it’s not like a bad thing. It’s a good thing. What I’m saying here is, you’ve got 168 hours a week, and that’s it. You’re sleeping part of it, we talk about the five audiences, so there’s God or spiritual life. There’s taking care of you, there’s taking care of your family, there’s your community and there’s your work. That’s pretty much who’s vying for your attention. And so if you want to be great in all of those areas, it’s gonna be tough. In my experience. Because what I do, is as soon as I start cheating, I cheat on myself first. So when I start working too much, the first thing I do is cut out me, and then I cut out my community, and then I cut out my family, and then I cut out God, and then I cut out work.
Max Keller: And what happens is, if we put our hand on a hot stove, we’re gonna feel the consequence immediately. But the consequence of mismanaging your time is not felt immediately, and that’s what makes it so dangerous. Because you can wake up 10 years later and identify that you have no relationship with your wife or kids. Or that all of the sudden you’re facing some serious medical consequences and some of them are irreversible. And it was under your control. You didn’t take care of yourself. And so, that’s the tricky part about time. We spend time on what we think is important. So I would just challenge everybody here to think about those five audiences, how much time they spend on each one, and is their activities and the amount of time they spend doing them lining up with their goals and priorities?
Max Keller: If you want to be real light in four of those areas and just focus on work, and your career, and that’s what you want to do for your life and you’re already doing that, mission accomplished. But a lot of people say stuff like, “Well, yeah, I’m putting in these long hours but you know, it’s for my family,” but most of the time it’s not. It’s mismanagement of time, or it’s for themselves. They’re doing it selfishly to make themselves feel good. And I know that because I did that. Because I wanted to feel a sense of accomplishment, I said, “I waited 35 years to do something great, and nothing’s gonna stop me.” Yeah, but I can’t have a bunch of people in my collateral damage wake. So, that’s why I’m so serious about time management, because it affects all of us.
Forrest Bryant: Yeah, that’s great. Great, great insight Max, for someone to have that level of appreciation for it. One other term that I like to use when it comes to that is just the return on effort. And so, I really like to make sure when I’m focused on something that it’s massively productive and you can really only do that by leverage. I’ve got a quote for you. I heard this one this week, and this was a good one. Andrew Carnegie, probably the second wealthiest man to ever live, and had thousands of employees and probably dozens of businesses but one of the quotes he said was that, “If a manager or leader works more than three hours a day, he doesn’t know how to delegate.” Ooh, that hurts.
Max Keller: That’s amazing.
Forrest Bryant: That hurts.
Max Keller: You know, what’s weird is, a lot of the things we think that … we want to do good. Most people want to do good for themselves and families. But these ideas that are out in mainstream don’t work. They don’t work. The people who are reading four, five hours a day, and they’re doing two or three hours of real work a day, and they’re delegating the rest are the ones that are getting successful. And that is so much easier said than done. Who sits and reads for four or five hours a day and only works two or three hours, and delegates the rest.
Forrest Bryant: There are people that do it.
Max Keller: Yeah.
Forrest Bryant: Warren Buffet comes to mind, people would be shocked if they know how much he spends-
Max Keller: 80% of his day reading.
Forrest Bryant: A lot of time reading.
Max Keller: I was reading about him last night.
Forrest Bryant: But that just kind of reinforces it, and sometimes we use the dollar per hour figure, and kind of taking everything that you do, especially as a highway [inaudible 00:31:52] and kind of dump it into buckets and you got $10 an hour task, $100 an hour, $1000, $10,000. And the smaller dollar an hour things that you can get off our plate allows you to focus on the higher dollar per hour, and you get that higher return for the effort and the time that you’re actually spending there. So Max, we’re doing great man, we’re getting kind of close to the end of the public side here. So I want to give you an opportunity to maybe share a favorite quote, or favorite book? Whatcha got?
Max Keller: Okay, well my favorite book is “Deep Work” by Cal Newport. So I like things on the extremes, and I like things that are counter cultural. Because I no longer want to be part of the regular culture, I just decided I wanted to do something else. And so that’s what his book talks about. I can really relate to it. It talks about how … I’ve done some podcast reviews on it and stuff, but the point is is that people who achieve really great things basically just lock themselves up in a closet for three or four hours a day, and don’t let anybody bother them. They create this really, really mentally challenging work, and it produces huge results. And that’s what I want to do.
Max Keller: And I’m on the path to doing that. I will do that. So I love that book, please read that book. It is so incredible. And a lot of people miss it. Everyone does the one thing, you know, “Millionaire Real Estate Investor”, blah blah blah. But they skip these. [inaudible 00:33:16] book is incredible, please read it. It will save your life. If you’re — oh, can I say a quote? Is that okay?
Forrest Bryant: Mm-hmm (affirmative), yeah. Please.
Max Keller: Okay. Michael Gerber, when I read one of his books, “E-Myth Revisited”, he just rambles on. He’s talking about this lady and her cookie shop and I’m just like, this guy’s an idiot. I didn’t even want to read it, but I’m like dude, just stick with it. Stick with the process. And the last couple of chapters clicked for me big time, and you know, he’s on the money. Love you Mike. “If your business requires your presence, you don’t have a business, you have a job.”
Forrest Bryant: Mm-hmm (affirmative).
Max Keller: Most people are in total, total delusion.
Forrest Bryant: Yep. Denial.
Max Keller: It’s not a business. Businesses you don’t have to show up, you just check on the person who runs it a couple hours a day, you go do what you want to do. I don’t have one of those yet, I’m getting close. I’m about half way. I’m about two hires or human capital investments away from being to that goal, maybe 12, 18 months. And I’m just not gonna stop until … next time you see me, or anybody who reaches out to me, hears from me. One of three things is gonna happen. I will have died, I will have achieved my goals, and I’ve either retired or I’ve set new goals. Probably gonna do the second. Or I haven’t hit my goals yet, and I’m working on it every day. And those are the only outcomes, so when you see me, or you call me, that’s where I’m at. It’s one of those three places.
Forrest Bryant: Good, good, Max. Well, thank you so much, you brought a lot of value in just a short amount of time there, so I know our listeners got a lot out of that, so thank you for that. Max, if anybody is out there listening, and I know you do … you work with investors through private lending, and through, you’re mostly selling your properties to the public, right, or you’re selling some to investors? If somebody wants to get in touch with you, how do they do that?
Max Keller: Yeah, we have people who we do financial partnerships, and we work together in other markets. So you can just go to my website, savior, like our lord and savior, realty.com. My phone number’s at the bottom, you can talk to Scott, my assistant. And he’ll put you in touch with me. And then my email address, I’ll just give you Scott’s. It’s email@example.com. And we’ll put it in the notes or something like that. And then if you want to reach out, please do. You can just call me if you have a question or you just say, hey, that was a good job. Or if you say, hey, here’s a way to improve, that’s okay too, you know. I love to talk to people, help, meet people in other cities and I don’t have a lot of time and I’m a pretty strict steward of it but I would love to help anybody if I can. And if I can’t, I’ll just let you know.
Forrest Bryant: Good stuff, good stuff. Max, thank you so much for being on our show, if you’re listening, please go to HighSpeedPodcast.com to listen to some of our other shows, or HighSpeedAlliance.com and find out about any of our upcoming events. We’ve got one coming up that’s gonna be really great, and we’re excited about that. So Max, thank you so much for being here, don’t go anywhere, we’re going to go over to talk to our members on our private side here, and thanks for listening. Thanks Max.
Max Keller: Thank you.