High Speed LLC,
(doing business as High Speed Alliance)
SEC Form ADV Part 2A
Firm Brochure (“Brochure”)
2301 Woodcliff Rd SE
Huntsville, AL 35801
Item 1 – Cover Page (Above)
January 24, 2018
This Brochure provides information about the qualifications and business practices of High Speed LLC, dba High Speed Alliance (“HSA”). If you have any questions about the contents of this Brochure, please contact us at 256 642 1230 or firstname.lastname@example.org. The information in this Brochure has not been approved of verified by the United States Securities and Exchange Commission or by any state securities authority.
HSA is a registered investment adviser with the Alabama Securities Commission. HSA’s registration as an investment adviser does not imply any level of skill or training. The oral and written communications provided to you, including this Brochure, may be used to evaluate HSA and to determine whether to engage HSA.
Additional information about HSA also is available on the SEC’s website at www.adviserinfo.sec
Item 2 – Material Changes
HSA’s registration as an investment adviser with the Alabama Securities Commission was effective as of January 24, 2018. This is HSA’s initial Brochure and, therefore, HSA does not have any material changes to report.
Item 3 – Table of Contents
Item 1 – Cover Page………………………………………………………………… Page 1
Item 2 – Material Changes…………………………………………………………. Page 2
Item 3 – Table of Contents…………………………………………………………. Page 2
Item 4 – Advisory Business………………………………………………………… Page 3
Item 5 – Fees and Compensation…………………………………………………… Page 7
Item 6 – Performance-Based Fees and Side-By-Side Management……………….. Page 8
Item 7 – Types of Clients…………………………………………………………… Page 8
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss………….. Page 8
Item 9 – Disciplinary Information…………………………………………………. Page 9
Item 10 – Other Financial Industry Activities and Affiliations……………………. Page 9
Item 11 – Code of Ethics…………………………………………………………… Page 9
Item 12 – Brokerage Practices……………………………………………………… Page 10
Item 13 – Review of Accounts…………………………………………………….. Page 10
Item 14 – Client Referrals and Other Compensation………………………………. Page 10
Item 15 – Custody………………………………………………………………….. Page 10
Item 16 – Investment Discretion…………………………………………………… Page 11
Item 17 – Voting Client Securities…………………………………………………. Page 11
Item 18 – Financial Information……………………………………………………. Page 11
Item 19 – Requirements of State-Registered Advisers ……………………………. Page 11
Item 4 – Advisory Business
Firm Description and Types of Advisory Services
HSA is an investment adviser providing business consulting, life coaching and investment advisory services to individuals, including high net worth individuals, and businesses. HSA was founded in June 2017.
Carol D. Bryant is HSA’s sole member and manager. Dr. W. Forrest Bryant is HSA’s Chief Executive Officer, Chief Compliance Officer, and investment adviser representative.
HSA provides business consulting, life coaching and investment advisory services to clients that become members of HSA. Individuals and businesses become members upon execution of, and acceptance by HSA, of HSA’s client agreement, and the payment of an annual membership fee (see “Fees and Compensation”).
HSA offers two types of membership for individuals: (1) Full Membership and (2) Junior Membership.
Full Membership: HSA’s Full Members are entitled to the following annual services:
- One (1) half day in-person initial consultation with Dr. Forrest Bryant;
- A customized Freedom and Legacy Plan;
- Access to monthly group coaching calls, in which Members discuss various topics of interest, individual progress in achieving financial and business goals, and market updates (“Coaching Calls”);
- Admission to quarterly educational seminars addressing various financial planning topics, including alternative investments, real estate investments, self-directed investment accounts, marketing, business strategies, time management, philanthropy, and global economic influences (“Quarterly Seminars”);
- Access to Members Only podcasts, which address a broad range of financial, business, wellness and related topics (“Member Podcasts”);
- Access to online webinars and training on topics such as private lending, investing in single family homes and other alternative investments (“Online Webinars”); and
- Networking opportunities with other Members, including Advising Members and Marketing Members.
Junior Membership: HSA’s Junior Members are entitled to the following annual services:
- One (1) initial telephone consultation with Dr. Forrest Bryant;
- Access to monthly Coaching Calls;
- Admission to Quarterly Seminars;
- Access to Members Podcasts;
- Access to Online Webinars; and
- Networking opportunities with other Members, including Advising Members and Marketing Members.
In addition, HSA offers two types of membership for its business partners: (1) Marketing Membership and (2) Advising Membership.
Marketing Membership: HSA’s Marketing Members are entitled to the following annual services:
- Access to sponsorship and feature opportunities at two (2) HSA-sponsored educational seminars;
- Access to monthly Coaching Calls;
- Access to Members Podcasts;
- Access to Online Webinars for both educational and advertising purposes;
- Access to the HSA member database; and
- Networking opportunities with Members.
Advising Membership: HSA’s Advising Members are entitled to the following services:
- All of the services and benefits offered to Full Members;
- All of the marketing opportunities, and services and benefits, offered to Marketing Members;
- Opportunities to serve as an event sponsor at each of the Quarterly Seminars;
- An annual feature in HSA’s Members Podcast and Online Webinars; and
- Opportunities to speak at no less than two (2) of the Quarterly Seminars.
Certain of HSA’s Marketing Members and Advising Members may be issuers of private placements or may offer alternative investments. Marketing Members and Advising Members are provided with access to and opportunities to solicit Full and Junior Members to invest in such private placements or alternative investments. HSA receives no compensation from Marketing Members or Advising Members other than annual membership fees.
Business Consulting, Life Coaching and Investment Advisory Services
HSA works with its clients to develop business, life, and investment plans. These plans may address one or more of the following areas of a client’s business or personal financial circumstances:
- Goal Determination: HSA assists in developing formal business plans designed to achieve a client’s financial and business goals. This is typically the first step in evaluating a client’s business operations.
- Short Term Tactical Planning: HSA works with clients to develop and establish methods to improve the client’s existing market share, increase efficiency by addressing time management and physical presence requirements necessary to operate the client’s business, to increase operating revenues, and decrease operating expenses.
- Long Term Strategic Planning: HSA works with clients to implement and manage strategies to increase profitability, minimize physical presence requirements, and increase cash flow on a long-term basis, including development of strategies for the sale or other disposition of a client’s ownership interest in a business.
- Retirement Planning: Perform an initial analysis of a client’s assets and liabilities to assist in developing a retirement plan. Although HSA may discuss investment opportunities in connection with retirement planning, HSA does not make recommendations to clients to buy or sell particular securities or other investments.
- Personal Cash Flow: Utilize budgeting and cash flow projections to help clients determine the appropriate amount of income to save each year to achieve short- and long-term goals.
- Insurance Review and Risk Mitigation: Review potential insurable risks and offer recommendations to clients on various risk mitigation techniques, including insurance coverage. HSA does not sell insurance products but may review the following policies and risks with clients: personal property and liability insurance, professional liability or errors and omissions insurance, life insurance, disability insurance, and long term care insurance.
- Education Planning: Assist clients in developing an education funding strategy for children or grandchildren.
- Estate Planning: Review client’s current estate plan, which may include whether clients have a will, powers of attorney, trusts and related documents. Upon request, HSA will participate in meetings or telephone calls between clients and their attorneys or tax professionals. HSA does not offer tax or legal advisory services. Clients should engage qualified professionals for these services.
- Charitable Gifting and Philanthropy: Assist clients with developing a philanthropic legacy plan and educate clients on the tools and resources available to direct and allocate gifts that align with the client’s goals.
Investment Advisory Services
In connection with the business consulting and life coaching services offered by HSA, HSA may also offer clients the following services:
- Investment Planning: Based on a client’s objectives, risk tolerance, time horizon and other factors, HSA may help clients develop asset allocation strategies. These strategies may include considerations of general types of investment products that may be appropriate for a client’s financial situation and objectives, but HSA does not recommend the purchase or sale of any particular security or investment.
- Tax Planning: HSA will review client tax returns and work with a client’s accountant to make client-directed investment choices that minimize current and future income taxes. Upon request, HSA will participate in meetings or telephone calls between clients and their tax professionals. HSA does not offer tax advisory services. Clients should engage qualified tax professionals for these services.
- Alternative Investments: For clients who are qualified or accredited investors, provide advice regarding available alternative investments, including private placements, personal loans, rental real estate, hedge funds, and limited partnerships. HSA does not recommend the purchase or sale of any specific alternative investment.
Individual Needs of Clients
HSA tailors business consulting, life coaching and investment advisory services to the individual needs of its clients. The goals and objectives of each client are documented during an initial meeting with the client. HSA will periodically monitor the client’s performance and provide advice regarding business or investment plans consistent with the client’s objectives. However, because HSA offers its services solely on a non-discretionary basis, HSA will implement only those changes to business or investment plans authorized by the client.
Upon request, HSA may recommend that clients engage the services of attorneys, accountants, insurance agents, or other professionals. HSA does not receive referral fees or any other compensation for making such recommendations, and clients are under no obligation to engage the services of any such professional.
Wrap Fee Programs
HSA does not offer or participate in wrap fee programs or charge any kind of wrap fee.
Assets Under Management:
HSA does not manage or hold client assets.
Item 5 – Fees and Compensation
As discussed above (see “Advisory Business”), HSA’s regular compensation takes the form of annual membership fees. However, on a case-by-case basis, HSA may determine to charge clients fees for planning or consultation services not covered by the annual membership fee at a rate of $500 per hour (“Consulting Fee”). Any such additional Consulting Fee will be agreed upon in writing by HSA and the client prior to HSA performing such services and will be payable in arrears.
HSA is compensated by its clients based on the following fee schedule:
Type of Membership Annual Fee
Full Member $30,000
Advising Member $30,000
Junior Member $15,000
Marketing Member $15,000
Membership fees may be paid in full upon execution of the membership agreement or in advance in equal monthly installments. Any departure from this fee schedule must be agreed upon in writing by HSA and the client.
General Information on Compensation
Clients may incur fees or charges, including but not limited to, brokerage commissions, transaction fees, custodial fees, deferred sales charges, odd-lot differentials, transfer taxes, or wire transfer or electronic fund transfer fees, in connection with their investment activities. Any such fees or charges are exclusive of and in addition to HSA membership fee and HSA receives no portion of any such fees or charges, and receives no compensation with respect to the purchase or sale of any securities or investment products.
Termination and Refunds
A client may terminate a membership agreement within five business days after the effective date of the agreement and receive a full refund of any prepaid fees. Upon termination of a membership agreement in accordance with its terms, HSA will prorate the annual membership fee and any unused, prepaid portion of the fee will be refunded to the client.
Item 6 – Performance-Based Fees and Side-By-Side Management
HSA does not charge performance-based or side-by-side management fees. Our annual membership fee is charged only as discussed above (see “Fees and Compensation”)
Item 7 – Types of Clients
HSA provides services to individuals, including high net worth individuals, and businesses. HSA does not require clients to satisfy any minimum income, asset, or net worth threshold.
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss
Methods of Analysis
HSA’s believes that investment portfolios should be diversified to control risk and enhance opportunities for performance. HSA marries traditional financial planning with alternative investments.
If engaged to provide investment advice, HSA will first consider and evaluate the client’s current financial situation, needs, goals, objectives and risk tolerance. As discussed above (see “Advisory Business”), HSA provides advice to assist in meeting clients’ overall financial objectives while minimizing risk.
HSA provides advice based on publicly available financial and economic reports, analyses (including cash flow analyses), financial periodicals and reference materials prepared by third parties, and various computerized asset models.
The investment strategy for a specific client is based on the objectives stated by the client during initial and ongoing consultations, as well on the client’s income needs, risk tolerance and income tax situation. Based on this client-provided information, HSA provides advice concerning possible investments designed to minimize risk and seek tax-efficient returns. HSA may recommend that clients consider alternative investments, including rental real estate, private placements, and private lending.
Any investment involves risk of loss. Much of HSA’s research is based on past performance. There is no guarantee, however, that past performance will ensure or predict future results. HSA makes no express or implied guarantee or assurance that portfolios will meet any specific performance objective. Clients may incur losses of invested capital and certain investments may also be subject to liquidity and/or pricing constraints.
Item 9 – Disciplinary Information
Investment advisers are required to disclose in their Brochures all material facts regarding any legal or disciplinary events that would be material to a client’s evaluation of the advisory firm or the integrity of its management. HSA has no such material events to disclose.
Item 10 – Other Financial Industry Activities and Affiliations
Financial Industry Activities and Affiliations
HSA is not registered as a broker-dealer, and none of its management persons are registered representatives of a broker-dealer.
Neither HSA nor any of its management persons is registered as (or associated with) a futures commission merchant, commodity pool operator, or a commodity trading advisor.
HSA does not have any affiliations with other entities that may create a material conflict of interest.
Other Investment Advisors
HSA does not recommend or select other investment advisers for its clients. HSA may provide referrals to other investment advisers. While such referrals are based on the best information available to HSA, HSA does not guarantee the quality or adequacy of the services provided by any such adviser. HSA receives no referral fee or other compensation from, and clients are under no obligation to engage the services of, any such adviser. Fees charged by such advisers are separate from fees charged by HSA.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
HSA has adopted a Code of Ethics establishing policies and procedures to handle potential conflicts of interest that may arise from providing advisory services to its clients. HSA’s Code of Ethics recognizes that HSA is a fiduciary and is designed so that HSA meets its fiduciary obligation to its clients by setting forth standards of conduct for its officers and employees.
Among other things, HSA’s Code of Ethics requires that HSA maintain the confidentiality of client information; prohibits insider trading; prohibits acceptance of gifts or entertainment that exceed our policy standards; requires the reporting of gifts and entertainment by certain of HSA’s employees; and requires that certain employees report all of their personal securities transactions.
HSA’s Code of Ethics is designed to assure that the personal securities transactions, activities and interests of HSA’s employees will not interfere with HSA’s obligation to act in the best interests of clients. At times, HSA or related persons may purchase or sell for their personal accounts securities identical to those purchased or sold by clients. Transactions by or for the account of HSA or related persons require pre-approval by HSA’s Chief Compliance Officer, who will determine the existence of any actual or potential conflict with the interests of clients and, based on such determination, will either approve or deny the request to engage in such transactions.
To receive a copy of HSA’s Code of Ethics, clients may contact HSA at (256) 642-1230.
Item 12 – Brokerage Practices
Investment advisers are required to disclose in their Brochures the factors that the advisory firm considers in selecting or recommending broker-dealers for client transactions and to determine the reasonableness of such broker-dealers compensation. HSA is not associated with any broker-dealer firm and does not recommend, request, or otherwise require that clients engage the services of any particular broker-dealer. In addition, HSA does not receive any form of non-cash (“soft dollar”) benefits, such as research or materials, from any broker-dealer.
Item 13 – Review of Accounts
Upon request, HSA will monitor or review a client’s accounts or financial plans. While recommended, any review of accounts or financial plans are the responsibility of and must be initiated by the client.
HSA does not provide formal ongoing performance reporting to its clients. Clients receive account statements directly from their account custodians, broker-dealers, or mutual fund companies, as applicable.
Item 14 – Client Referrals and Other Compensations
Although HSA does not currently have any arrangements to compensate any person or third party for referrals, HSA may in the future consider and implement such arrangements.
Item 15 – Custody
HSA does not maintain custody of any client funds, securities, or other assets.
Item 16 – Investment Discretion
HSA does not exercise investment discretion with respect to any client’s accounts, funds, securities, or other assets.
Item 17 – Voting Client Securities
HSA does not accept the authority to and does not vote client securities. Clients retain the authority and responsibility to vote, or refrain from voting, any proxy voting matter or to respond, or refrain from responding, to any request for action with respect to securities. Clients should instruct their qualified custodian to forward to client copies of all proxies and shareholder communications.
Item 18 – Financial Information
HSA does not have discretionary authority, possession, or custody of client funds or securities. However, because HSA provides clients with the option to pay the annual membership fee in advance upon execution of the membership agreement (see “Fees and Compensation”), HSA may solicit prepayment of more than $500 in annual membership fees per client more than six months in advance. Accordingly, HSA’s balance sheet for its most recent fiscal year is attached to this Brochure.
HSA does not have any financial impairment that will preclude HSA from meeting its contractual and fiduciary commitments to clients. HSA has not been the subject of a bankruptcy proceeding at any time, including any time during the past ten years.
Item 19 – Requirements of State-Registered Advisers
Principal Executive Officers and Management:
William Forrest Bryant DMD
Auburn University, Bachelor of Science, Zoology (1993)
University of Alabama School of Dentistry, DMD (1997)
High Speed, LLC, Chief Executive Officer and Chief Compliance Officer, June 2017 – Present
- Forrest Bryant DMD, PC, President and Chief Executive Officer, 1997 – 2016
Northwestern Mutual Investment Services, LLC and Northwestern Mutual Life Insurance Company, Financial Representative, 2015 – 2017
Carol D. Bryant
Samford University, Attended from 1991-1994
High Speed, LLC, Sole Member and Manager, June 2017 – Present
- Forrest Bryant DMD, PC, Vice President, 1997 – 2016
Other Non-Advisory Business Activities:
In addition to the services and activities described in this Brochure, representatives of HSA may on occasion teach financial planning seminars. HSA may charge for such seminars on a negotiated fee basis. These seminars are in addition to and separate from the Quarterly Seminars provided by HSA.
In addition, from time to time, HSA may publish and/or sell books addressing various investment-related topics.
Neither HSA nor any of its management persons have been found liable with respect to any arbitration claim or any civil, self-regulatory organization, or administrative proceeding.
Relationships With Issuers of Securities:
As discussed above (see “Advisory Business”), certain of HSA’s Marketing Members and Advising Members may act as issuers of private placements of securities or alternative investments.
ADV Brochure Supplement
Part 2B of Form ADV: Brochure Supplement
High Speed LLC
(doing business as High Speed Alliance)
2301 Woodcliff Road SE
Huntsville, Alabama 35801
January 24, 2018
This Brochure Supplement provides information about Dr. W. Forrest Bryant that supplements the High Speed LLC Brochure. You should have received a copy of that Brochure. Please contact Dr. Bryant at 256-642-1230 if you did not receive High Speed LLC’s Brochure or if you have any questions about the contents of this supplement.
Additional information about Dr. Bryant is available on the SEC’s website at www.adviserinfo.sec.gov.
WILLIAM FORREST BRYANT, DMD, FAGD
Item 2- Educational Background and Business Experience
Year of Birth: 1972
▪ Auburn University, Bachelor of Science, Zoology; 1993
▪ University of Alabama School of Dentistry, DMD; 1997
▪ Fellow in the Academy of General Dentistry (FAGD); 2004
Fellow in the Academy of General Dentistry
To become a Fellow in the Academy of General Dentistry (AGD), dentists are required to: (i) maintain current AGD membership for three continuous years by Dec. 31 of the year in which the application is received, to begin no earlier than the month of dental school graduation; (ii) have a dental license that has not been suspended or revoked within the past five years and is not currently under probation, suspension or revocation; (iii) pass the AGD Fellowship Exam; and (iv) complete 500 hours of approved continuing education.
▪ High Speed LLC; Chief Executive Officer and Chief Compliance Officer; from June 2017 to present
▪ W. Forrest Bryant DMD PC; President and Chief Executive Officer; from 1997 to 2016
▪ Northwestern Mutual Investment Services, LLC and Northwestern Mutual Life Insurance Company; Financial Representative; from 2015 to 2017
Item 3 – Disciplinary Information
Registered investment advisers are required to disclose in their Disclosure Brochures all material facts regarding any legal or disciplinary events that would be material to a client’s evaluation of the advisory representative. Dr. Bryant has no such material events to disclose.
Item 4 – Other Business Activities
In addition to his duties as an investment adviser representative, Chief Executive Officer and Chief Compliance Officer of High Speed LLC, Dr. Bryant occasionally teaches financial planning seminars and writes books addressing various investment-related topics. Any fees earned from conducting financial planning seminars or book sales are paid directly to High Speed LLC. Dr. Bryant also engages in investment-related activities that he may recommend to clients. Dr. Bryant fully discloses such investment-related activities to clients and does not receive any compensation as a result of a client’s decision to implement any such recommendation.
Other than as described above, Dr. Bryant is not engaged, actively or otherwise, in any investment-related or business or occupation outside of his activities and responsibilities at High Speed LLC that provide a substantial source of his income or involve a substantial amount of his time.
Item 5 – Additional Compensation
Other than compensation received from High Speed LLC for services rendered in his capacity as an investment adviser representative, Chief Executive Officer and Chief Compliance Officer, Dr. Forrest Bryant does not receive any compensation or other economic benefit from any source other than clients of High Speed LLC for the provision of advisory services.
Item 6 – Supervision
Dr. Bryant is the Chief Executive Officer and Chief Compliance Officer of High Speed LLC, and is the firm’s sole investment adviser representative. Dr. Bryant is solely responsible for supervision of the services and advice provided to clients and is responsible for ensuring compliance with the firm’s policies and procedures. Dr. Bryant may be reached at (256) 642-1230.
Item 7 – Requirements for State-Registered Advisers
Registered investment advisers are required to disclose in their Disclosure Brochures all material facts regarding certain legal, disciplinary and financial events (including whether the advisory representative has been the subject of a bankruptcy petition) that would be material to a client’s evaluation of the advisory representative. Dr. Bryant has no such material events to disclose.